Using Gmail smart categories

Gmail's smart categories (Primary, Social, Promotions, Updates, Forums) don't sync to third-party apps like Missive. But you can recreate this behavior using Gmail filters to keep your Missive inbox focused on important emails.

The approach

Create Gmail filters that automatically move categorized emails to labels. These labels sync to Missive, giving you the same inbox separation Gmail provides.

Gmail rules

Example setup:

  • Promotions + Social → Ads & Social label

  • Updates + Forums → Feeds label

Your primary emails stay in your inbox. Everything else goes to these secondary labels.

Setup

1

Create the Ads & Social label in Gmail

  1. In the left sidebar, scroll down and click + Create new label

  2. Name it Ads & Social

Create label in Gmail
2

Create a filter for promotions and social

  1. In the Gmail search bar, type:

  2. Click the dropdown arrow on the right side of the search bar

  3. Click Create filter

Create filter in Gmail
3

Configure the filter

Check these options:

  • Skip the Inbox (Archive it)

  • Apply the label: Ads & Social

  • Also apply filter to matching conversations (optional, to apply retroactively)

Click Create filter.

Filter settings
4

Create the Feeds label

Repeat step 1 to create a label named Feeds.

5

Create a filter for updates and forums

Repeat steps 2-3 with this search:

Apply the Feeds label instead.

6

Pin the labels in Missive

In Missive, the new labels appear in your mailbox list. Pin them to your sidebar for quick access:

  1. Find the label in your mailbox list

  2. Right-click and select Pin to sidebar

Pinned labels in Missive

Result

Your inbox now only receives primary emails. Promotions, social updates, newsletters, and forum notifications go to their respective labels. Check them when you want, not when they arrive.

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