# Social

Connect your business social accounts to Missive and handle Facebook Messenger and Instagram Direct messages alongside your email. Your team can collaborate on social messages with assignments, comments, and shared drafts.

## Supported platforms

* [**Messenger Business**](/docs/core-features/connected-accounts/other-channels/social/messenger-business.md)**:** Messages from your Facebook Page
* [**Instagram Business**](/docs/core-features/connected-accounts/other-channels/social/instagram-business.md)**:** Direct messages from your Instagram Business or Creator account

Both integrations use Facebook/Meta OAuth and require a Facebook Page.

## Why connect social accounts?

**Unified inbox**

See Messenger and Instagram DMs next to email, SMS, and other channels.

**Team collaboration**

Assign conversations, add comments, share drafts. No more "who's handling this?"

**Organization contacts**

Messages from the same person across channels appear in their contact profile.

**Rules and automation**

Apply the same workflow rules to social messages as email.

## How it works

Social messages appear as conversations in Missive. You can:

* Reply directly from Missive
* Assign conversations to team members
* Add internal comments
* Apply labels
* Use canned responses

{% hint style="info" %}
Missive only receives new messages. Existing message history from before you connected is not imported.
{% endhint %}

## Limitations

* **New messages only:** Historical messages before connection aren't imported
* **Business accounts required:** Personal Facebook/Instagram accounts aren't supported
* **Facebook Page required:** Both Messenger and Instagram require connection through a Facebook Page
* **Some message types:** Certain interactive message types (stories mentions, reactions) may have limited support


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