Instagram Business
Connect Instagram Business to Missive for team DM management.
Connect your Instagram Business or Creator account to Missive. Receive and reply to Instagram Direct messages alongside your other conversations.
Prerequisites
An Instagram Business or Creator account (not a personal account)
A Facebook Page connected to your Instagram account
Admin access to both the Instagram account and Facebook Page
Instagram Direct integration requires a connected Facebook Page because Meta manages Instagram business permissions through Facebook.
Convert to Business or Creator account
If you have a personal Instagram account, convert it first:
Open Instagram and go to Settings
Select Account > Switch to professional account
Choose Business or Creator
Follow the prompts to connect a Facebook Page
How to connect
Open account settings
Go to Settings > Accounts and click Add account.
To open Settings, click your avatar at the top of the sidebar, then Settings (or press ⌘,).
Select Instagram Business
Click the Others tab, then select Instagram Business.
Choose sharing options
Select if this is a personal or shared account. For team collaboration, choose Yes, share this account and select the users or Team Inbox.
Connect with Facebook
Click Connect with Facebook. A Facebook login window opens.
Authorize Missive
Log in to your Facebook account (the one linked to your Instagram)
Select the Instagram account you want to connect
Grant the requested permissions for Instagram Direct access
Complete the authorization
Features
Receive DMs
New Instagram Direct messages appear in Missive.
Reply from Missive
Send replies directly without switching to Instagram.
Team collaboration
Assign conversations, add comments, use shared drafts.
Contact profiles
See the customer's Instagram username and profile photo.
Labels and rules
Organize Instagram conversations with labels and automate workflows with rules.
Media support
View images and videos sent by customers.
Supported message types
All of these message types appear within the same DM conversation thread with the contact -- they don't create separate conversations.
Direct messages
Standard text messages and attachments (images, videos, files).
Story replies
When someone replies to your Instagram story, it appears with a "Replied to your story" label linking back to the story, followed by their reply text.
Story mentions
When someone mentions your account in their Instagram story, it appears as "Mentioned you in their story" with a link to the story.
Reel shares
When someone shares an Instagram Reel in a DM, it appears with a "Shared [reel title]" label linking to the reel.
Reactions
When someone reacts to a message, the reaction appears as a new message in the thread containing the emoji.
Message deletions
If the sender deletes a message on their end, it's also removed in Missive.
Limitations
New messages only: Existing Instagram DM history isn't imported
Business/Creator accounts only: Personal Instagram accounts aren't supported
24-hour window: Instagram limits business responses to 24 hours after the customer's last message
Some features: Voice messages, disappearing messages, and some interactive content may have limited support
Multiple accounts
Connect multiple Instagram accounts by repeating the setup process. Each account appears separately in Missive.
Disconnecting
To disconnect Instagram:
Go to Settings > Accounts
Select the Instagram account
Click Delete account
To fully revoke access, also remove Missive from your Instagram's Settings > Security > Apps and websites.
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