Redkix vs Missive

Redkix and Missive can both be described as team messaging apps, but each takes a radically different approach. In this essay, I will explain why I think Missive’s approach is better for your team.

Missive was built from the ground up to be a full-featured email client, whereas Redkix was built to be a team chat app compatible with email.

One core precept of Missive is that the internal conversation you have with your team is different than the one you have with the outside world. It’s not at the same level. It’s faster and more transparent. Plus, the outside world speaks in emails, and as such, you should still be equipped with the best email tools.

In Missive, everything external is emails, everything internal is chat. Both are merged in unified conversations.

This is in contrast with Redkix where there is no difference between internal and external conversations. Both look and act the same. This makes for a confusing experience for you and for the people you communicate with who are still using emails. It also prevents you from having a private internal chat around emails sent by a third party.

User interface (email client VS hybrid-chat-email app)

Missive’s user interface is designed to look and feel like an email client. You find the classical 3-column layout where the first column lists unified mailboxes (Inbox, Drafts, Sent, All, etc.) and labels. You consume everything from one unified inbox; it contains both email conversations and chat conversations. If you have multiple email accounts, you can expand the unified inbox to show the distinct inboxes of each email account. When using Missive, you have access to a better email client and a better chat app, because both nourish each other.

Missive left column user interface

Redkix’s user interface offers an hybrid approach between a chat app and an email client. It offers both a 3-column layout and a 2-column layout depending on what you are viewing. You can find mailboxes, email threads, channels, channel threads and channel thread sub-threads.

More specifically, at the top of the left column you have an Email item. When selected, it shows your inbox email threads in a second column. When expanded, it shows the other mailboxes of this email account. You are limited to one email account and you can’t really customize the labels/mailboxes you want to keep open. It falls short of offering a full email client experience.

Redkix left column user interface

The rest of the left column features a Slack-like interface; a list of team channels where you can chat around specific topics. Now those channels can also contain threads, sub-topic discussions. So you could have a Sales channel where you chat about general things, and more scoped threads where you can chat around more specific Sales topics. Those sub-channel threads can’t be archived or deleted. Any Redkix user can be subscribed to a channel. You can also subscribe anyone outside your team with their email address.

Redkix threads inside a channel

Safe space

Missive is centered around organizations (teams), you can only chat with people from the same organization. You can be absolutely sure that chat messages won’t be leaked to third parties. In Missive, to exchange with third parties you email them. This has the side benefit of letting you privately chat around emails sent by customers/partners/providers/whatnot.

Missive conversation are composed of either emails or chat messages
Emails exchanged with a third party + chat messages exchanged internally, all in the same conversation.

In Redkix, you are always one mistake away from leaking internal comments to a third party, since the system lets you subscribe anyone to any conversation using an email address. Or move any email conversation to a channel. Since the system is totally open, you lack a safe space for your team.

This problem is akin to what teams have long been facing when there was only emails for both internal and external communication; a coworker could always Reply All by mistake and leak information to third parties that should not have been in this email’s recipients.

Redkix explanation of channels and mentions

Email etiquette

Redkix lets you add people outside your organization to conversations even if they are not using Redkix. To communicate with these people, it uses emails. When writing a chat message in a channel, everyone using Redkix will instantly see the message ordered and threaded in Redkix (nice); the others will receive emails instead. If you write 5 messages in 20 seconds like:

— I have a question for you guys…
— Do you think we should do this today?
— Or should we wait tomorrow?
— If so why?

Those people will receive 5 different emails in roughly 20 seconds. Since there is no exact ordering mechanism in the email protocol and networks introduce variable delays by nature, those 5 emails could be unordered and even not threaded depending on the email client they are using.

This screenshot was taken from where the chat messages sent from Redkix were successively 1, 2, 3, 4, 5, 6, 7, 8, 9, 10.

Redkix messages on

As you can see, those are not threaded nor are they ordered (bad). We also tested on, where messages were threaded but not always ordered. The expectations and etiquette are completely different between a chat app and an email client.



Missive pricing


Redkix pricing

Task management

Missive offers the ability to create tasks in any conversation, plus any conversation can be assigned to one or multiple people.

A lot of our daily tasks are generated from the interactions we have with the outside world (emails) and the discussions we have internally (chats). In Missive a task is simply a comment with a checkbox.

Missive tasks

Redkix doesn’t offer any task/assignment management.

Use cases

Missive — see feature list

  • Customer support / Sales
  • Team messaging
  • Personal email, business email, shared email
  • Email delegation
  • Task management

Redkix — see homepage

  • Team messaging
  • Messaging with people from outside your team
  • Email (one email account)

Redkix alternative

What is the difference between Redkix VS Missive?

I wrote this because a lot of people come to us asking what is the difference between the two, since both apps can be described using the same buzzwords. However the two products are fundamentally different. Knowing this, you can put on your skeptic glasses, download both apps and make your own judgment. Both offer an unlimited free plan to let you setup and see the value.

If Redkix gets an update and this article becomes outdated, email us and we will update it.

Check out how Missive compares to Front app, Missive compares to Slack, Missive compares to Spark and Missive compares to Outpost.