Why is my newly created rule not working?
Most of the time, the reason is that you created a private rule instead of an organization one.
Personal rules will only trigger on private conversations, and organization rules only on conversations linked to your organization (shared).
If the conversation has a color banner, it is linked/shared with your organization.
![](https://ddux7jl4k2xkx.cloudfront.net/assets/faq/personal-vs-organization-rules-image0-33043f28c3f023f9908e87abfe8c3720999572e6a40229a82aeafa8fcabee859.png)
If you want some rules to apply to private and shared conversations, you will need to duplicate personal rules as organization rules or vice versa.