Front App alternatives: Learn why Missive is better

Front app and Missive share many similarities. First and foremost, they both let you and your teammates comment in between emails.

One difference however is that Missive was built from the ground up to be a full featured email client; whereas Front app was built exclusively to be a help desk fueled by emails. This does not mean Missive isn’t suited for customer support use cases, it definitely is! But the different missions of the two apps do bring differences in functionality, user interface, roadmap and user expectations.

Easily migrate Front emails and comments to Missive
Easily migrate from Front to Missive and keep your comments.

I’ve migrated my team over from Front and we’re all much happier with Missive. It really is a great product and the best email client I’ve ever used!

Ged Day | Herdl

Just moved across from Front - the price affordability, simplicity and UX is epic. Absolute raving fan.

Matthew Church

Easy to set up and use after switching over from Front. Bit of a better fit for our small team to manage influencer relationships and move campaigns forward in a timely fashion.

Bayo O. on Capterra

By the way, I really like Missive! After Zendesk, Gmelius, Hiver and Frontapp, this is a real relief.

Herman E. | Straetus Incasso Belgium

In the 2.5 years we’ve used Missive, I’ve seen it grow from a competent solution for a team inbox to a serious competitor with all of the other programs in this field. Anyone considering Slack, Front, etc., needs to give Missive serious consideration. This program has gone from something I never knew I needed to something I now couldn’t get by without.

Geoff B. on Capterra

I just wanted to let you know that I am very pleased with Missive app. It’s been well received by my team and a lot more elegant than the tool we previously used, Front. Your crew has also been responsive when I’ve had questions.

Todd Wiener |

One core precept of Missive is that the email part of the application needs to be so good that users want to consume all their emails in it: shared addresses (, personal work inbox ( and personal inbox (

This is important because the collaborative part of Missive becomes infinitely more useful when users live and breathe inside Missive. You not only want to collaborate around emails sent to your company help@ address, but also around the really important emails you most likely receive at your personal company address, like that email from a potential high profile partner.

People have really high expecations regarding what an email client needs to offer in terms of functionalities, behavior and look. To reach our objective we invested a lot of time nailing the small details that make Missive a great email client.

User interface (email client VS help desk)

Missive’s user interface is designed to look and feel like an email client. You find the classical 3 column layout where the first column lists unified mailboxes (Inbox, Drafts, Sent, All, etc.) and labels. You can choose which mailboxes or labels stay opened; it’s your way, independent of your teammates.

Missive left column user interface

Front app is fairly opinionated in the way it displays and organizes your emails. Everything is geared towards assignment; it’s mostly focused on the customer support use case of emails (help@, info@) where assignment is an important concept.

Front app left column user interface

According to an analysis by Software Advice, Missive outrank Front in both usability and customer satisfaction.

Grid comparing the best customer communication mangement software.

Front Email history

Missive imports 15 days of email history on the free plan. Upon subscribing to a paid plan, more history is imported (6 months on the Starter plan, unlimited on Productive). This applies no matter what email provider you are using (Gmail, Office 365, regular IMAP, etc).

Front app only imports your last 50,000 emails for Gmail and Microsoft accounts. If you need more history you are out of luck, you can't upgrade like in Missive.

Mailboxes / Labels

Missive fully supports Gmail labels on the free and paid plans. All your labels are synced from and to Gmail. Every conversation labeled in Missive will be labeled in Gmail. Every conversation starred in Gmail will be starred in Missive. Missive can be used side by side with Gmail or any other email client. It means you can keep your label nomenclature. When you switch to Missive, most things your were doing in Gmail are still possible.

Front app syncs your labels and flags but it's not seamless:

When you connect a Gmail account to Front, Front will sync your Gmail labels with your Front tags, including nested labels, as long as the channel is set to Gmail threading mode. If you use a different threading mode, tag activity will not sync between Gmail and Front.

When you delete a label or tag in one system, the corresponding label or tag is not deleted in the other. You will need to delete both the label and tag manually.

The same applies for renaming tags and labels — you will need to update the name of the corresponding tag or label in the other system. Otherwise, you will end up with two separate tags or labels in the other system: one for the old name and one for the new name.

If you apply a private tag to a message in a team inbox in Front, the message will not be labeled in Gmail. If you remove a label in Gmail that matches a private tag in Front, the private tag will not be removed.

Front app FAQ

Mobile app

We are always on-the-go, so the tools we use to get work done should be able to follow us around, seamlessly.

Missive offers a fully featured mobile app on both iOS and Android. This means all features you find in the desktop app, are available on your phone or tablet.

Front's mobile app does not support all features that the desktop app has to offer, including but not limited to:

  • Onboarding for new users
  • Full set of personal settings
  • Sending images inline
  • Settings for canned responses, signatures, inboxes, or rules
  • Analytics
  • Sequences
  • Full contact manager
  • Changing the default send button
  • No calendar functionalities (even no reminders/notifications for calendar items)

Calendar mobile notifications

With Missive you can receive notifications for events in your mobile phone.

Missive supports mobile calendar notifications

This is currently not possible in Front App.

Note that calendar notifications are not yet available on mobile.

Any changes made on Front's desktop app will synchronize to your Google or Office 365 account and will reflect on your mobile device; with the exception of updates to notification times for events, which do not sync.

Front app FAQ


In Missive you manage aliases like you do in any other email client. For each of your email accounts you can easily setup new aliases. You need to make sure that those aliases have been verified in your Gmail settings.

This makes it possible to manage multiple domain addresses from a single Gmail account (,, …)

Missive aliases settings

You also get the ability to share aliases from personal accounts to let people reply as yourself.

You will always have access to all emails sent by a delegated user.

Front app lets you change the From address for your inboxes but does not seem to support using multiple aliases per inbox.

Also, when you change the Send As, you will be replacing the ability to send from the original address, so you will not be able to send from the original address in Front anymore.

Finally, they don't support aliases in Office 365 accounts.

Draft collaboration

In Missive, you live edit drafts with your teammates. Writing a draft with a colleague feels like writing a Google Doc.

Missive collaborative composer

In Front app, when you reply to a conversation shared with teammates, they are only warned that you are replying. You cannot see the draft nor help them write it.

Frontapp real-time collision detection

Conversation assignment

In Missive, every conversation can be assigned to one or multiple people in your team. In Front app a conversation can only be assigned to one person at a time.

Every conversation can be assigned
You can easily assign any conversation to yourself or teammates.

In Missive, you can assign conversations from your INBOX or you can activate the assignment flow for shared inboxes (e.g. This will let people from your team triage the conversations from one or many team Inboxes.

Team inboxes, Assigned to me

You can learn more about the assignment flow by reading this guide: How to triage and assign emails.

Task management

In Missive you can create an infinite number of tasks per conversation and assign them to yourself, one, or multiple teammates.

A lot of our daily tasks are generated from the interactions we have with the outside world (emails) and the discussions we have internally (chats). In Missive a task is simply a comment with a checkbox.

e.g. You receive a bug report from a customer, instead of assigning the whole conversation to one of your team member, you can be specific and create multiple tasks:

Missive ability to create multiple tasks in one conversation

In Front app a whole conversation can be assigned to one teammate only. There is no granularity, meaning you will probably need a third party task tool to manage complex issues.

Frontapp assignment

The language and UI behind assignment in Front app is geared towards the customer support use case.

Shared conversations

In Missive, each shared conversation shows an overview of who has access and what’s their respective state (seen/unseen, inbox/archived, snoozed, viewing, etc.)

In the example below, Philippe’s state (pink) goes from:

  1. Unread conversation in his inbox
  2. Viewing the conversation in his inbox
  3. Snoozed the conversation until 8:00 PM
Missive aliases settings

Shared and private conversations live alongside in your unified inbox or labels.

In Front app, shared conversations can be assigned to one person and followed by everyone.

Frontapp conversation top bar

The Front app UI doesn’t have a unified inbox, so conversations are spread in many places.

Frontapp folders shows it's help desk orientation

Before being assigned to someone, a conversation is located in a team inbox. When it gets assigned, it’s moved to the Assigned to me mailbox for the asssignee and in the Following mailbox for everyone else. If you are not following a conversation that is not assigned to you, you can find it back in the assignee’s mailbox.

Since there is no unified inbox, Front app offers an Activities view where you can see what is happening. In Missive, you follow what’s going on in your inbox.

Canned responses

In Missive, you can always preview full responses before inserting them in a draft. This is vital because you can't expect everyone to know the content of every responses created by teammates.

Adding a response to a draft is really easy with the search option.

In Missive, you can quickly find responses by searching their title, subject and content. To find a response named “How to be a better person?” you can input many different possibilities:

“ho bet pers”✅   “How to be a better person?”
“pers better”✅   “How to be a better person?”
“person?”✅   “How to be a better person?

You don't have to input every character from a word for the matching results to show up. And you can refine your search as you type.

There is a lot more to read about the responses in Missive.

Twitter, Facebook, SMS mailboxes

Both Missive and Front app support Twitter, Facebook Messenger and SMS but only Missive supports Instagram.

In Front, emails, tweets, direct messages, SMS and Messenger messages pretty much all look the same. This makes it difficult to quickly differentiate between each of them. In Missive, each message type has a unique styling that reflects the original platform’s design:


Twitter Direct Messages



e.g. Instagram is supported by Missive, not Front.


e.g. Missive supports two SMS providers: Twilio and SignalWire. Front only supports Twilio.


Both Missive and Front offer integrations with third-party apps and also give you the ability to build a custom one for your business.

e.g. Missive Asana integration is very complete and syncs both ways.
e.g. Missive Pipedrive integration lets you edit deals, activities and more right from your Inbox.

Browse all the integrations Missive offers.



Missive pricing

Front app

Frontapp pricing


Missive offers the ability to be part of multiple organizations in a single account. This means you can be part of many projects at the same time.

Missive supports multi organizations

In the above image the user is part of four organizations, letting them collaborate instantly from a single app on many projects. Being part of many projects doesn’t change the fact that you still have only one unified inbox to manage.

Front app doesn’t support multiple organizations. This feature is marked as planned in their roadmap.

Front email forwarding

In Front, unless you have a Google or Office 365 account you will need to set up a forwarding generic inbox ( This seems inoffensive at first, but it's a significant disadvantage because this locks you to Front. Mainly because the only backup copy of your emails will reside in Front.

We simply don’t believe this is how email should be handled. A dedicated email server that hosts the main copy of your emails should be the backbone of an organization’s email setup, then collaborative apps like Missive and Front should be a layer on top and they should not lock you in forever.


Here are a few more things Missive offers that Front app does not:

  • Shared email accounts - Delegate/share emails from an email account to one or many teammates (e.g. CEO delegates emails to their assistant)
  • Pin conversations to the left bar for quick access
  • General, team and 1-to-1 chat rooms (permanent, auto-created)

To be fair to Front app, here are things their app offers that Missive does not:

  • Analytics
  • Dozens of integrations

Front app alternative

Switched from Front to Missive, and are very happy with the results. Simple pricing tiers with good functionality and no constant buffing up against blocked features that require an expensive upgrade. If you’re looking for a great solution to manage team inboxes, with great functionality I would strongly recommend Missive.

Mark Lamb on Trustpilot

Missive hands down. Switched from Front about 12 months ago and it’s pretty great.

Chris McElligott on Twitter

Better than Front -- and also better value. I switched my team from Front. Front is flashier but Missive is just.. better. Better features, better value overall. This obviates the need for Slack and helps my team keep internal and external communications in order and in motion. Highly recommend. //B

Benny Rubin on Trustpilot

What is the difference between Front app VS Missive?

To us, Front app is a help desk. It cannot replace your email client or team chat app. It’s a ticketing app for your shared mailboxes. The user interface assumes emails are tickets that need to be assigned to people.

Happy user switched from Front to Missive

Missive offers a full work management solution (email, social media, chat, tasks) where you communicate with your team internally, orchestrate tasks and collaborate over the communication you have with the outside world. In Missive, emails are emails; they are first-class citizens. You don’t lose much going from your previous email client to Missive but you gain the tremendous ability to coordinate with your team. Our solution is also more affordable, the mobile app is full-featured and your emails won't be locked in* with us.

Easily migrate from Front app to Missive
Easily migrate from Front to Missive and keep your comments.

After trying out other email providers, such as Super Human and Front, I was impressed with the comprehensive feature set that Missive was able to offer. In particular, it is a very speedy email service (shortcuts, excellent layout) with powerful team features (shared mailboxes, labels). Most recently we have been implementing its API features and these have been very helpful indeed. It is feature packed and highly reliable. For anyone in a service business that spends considerable time on email, get Missive!

Pravin Bansal | Premier Tutors

Just wanted to say that we have been LOVING the App, it's not just a game-changer, I really can't imagine working on a team without this again! The price is drastically more affordable compared to Front. Couldn't be happier that we switched and saved so much money. Also I'll say this, the search function is the fastest and most flawless I've ever used!

Tim Jack |

We have a growing business that desperately needed a shared inbox solution for all of our contact boxes for our customer base. We tried everything from Front, HelpWise, FreshDesk, ZenDesk, etc;. Absolutely NOTHING compares to Missive. We now have all of our emails, text lines and FB Messages coming in to one centralized location that ALL of our staff has access to. The Missive phone app has released me from the gauntlet of my multi-app nightmare. I am now in one app sitting by the pool. TY!

Tony Heinz on Google Play

If Front gets an update and this article becomes outdated, email us and we will update it.

*If using anything other than Google or Office 365, Front keeps the only copy of your emails in their servers.

Check out how Missive compares to Outpost, Missive compares to Slack, Missive compares to Spark, Missive compares to Help Scout and Missive compares to Shortwave.