Spark Mail vs Missive

If you're looking for Spark logo Spark Mail alternatives, then you're in the right place. Spark Mail and Missive are both great products, with fantastic features and a beautiful design. They both help you achieve better communications through different degrees of collaboration.

What's the difference between Spark Mail and Missive?

Short answer: Missive's collaborative nature.

Spark Mail and Missive’s offer can overlap in some segments of the market, but they thrive in very different use cases. Spark Mail was initially built as a supercharged personal email app, whereas Missive was conceived with true team collaboration as its core feature.

Spark Mail is a good email client choice for individuals or small teams looking for a product with entry-level collaboration features.

On the other hand, Missive is geared towards small/medium teams looking for a team communication tool that scales easily.

If you're part of a team looking for a product that helps you collaborate better around email (and other channels), then you're in the right place. With Missive, you can focus on growing your business instead of trying to hack your email client into something it's not.

Six reasons why companies use Missive vs Spark Mail

We've condensed five propositions that explain why you might consider Missive to be a better alternative to Spark Mail.

1. Email collaboration requires a shared inbox

Having a shared inbox is one of the first steps to take when you're looking to scale your team's communication bandwidth, whether it's for customer support, sales management, email delegation, or something else.

A shared inbox is an inbox that can be accessed by multiple coworkers at the same time. Each user maintains a personal account, but they all can send and read messages from a particular shared mailbox. For example, John (john@acme.com) and Lucy (lucy@acme.com) can both receive and send messages from the shared address help@acme.com without the need to share passwords.

In addition to scalability, shared inboxes help your team maintain ownership and accountability by always knowing who answers what from the centralized email account. You also stop making mistakes, like responding twice to the same email, thus improving your customer's experience with your brand.

As of this moment, Spark Mail does not offer shared inboxes. Therefore you cannot intuitively share the workload amongst coworkers. You can only collaborate in an email with a coworker to get feedback or help in precise emails.

Learn more about shared inboxes

2. Tasks and ownership are crucial

In Missive, every conversation can be assigned to a whole team, a specific person, or multiple people. In Spark Mail, you can only delegate an email to one person at a time.

Even more useful, in Missive, you can activate the team inbox flow for shared inboxes (e.g. help@acme.com). This will let your team triage the conversations from a dedicated inbox. This resembles more to a real-life collaboration scenario, where a team can share the caseload.

Tasks creation is another essential feature that can be found in Missive but not in Spark Mail. These can also be assigned to yourself, to one, or multiple teammates.

Task and assignments in shared inbox in Missive

3. You get to automate part of your work

Missive offers Rules which are programmable conditions that help you automate your team's workflow.

With Rules, you can, for example:

  • Apply labels upon reception to properly categorize conversations.
  • Assign emails to specific team members based on the content of the email.
  • Send automated replies based on the hour of the day.
  • Incorporate an SLA program to ensure an excellent customer experience.
  • Snooze emails that arrive outside of business hours to help you achieve a better work/life balance.
Rule interface in Missive
When an incoming email contains the word refund, assign it to the Finance team.

This nifty feature can help you save time that was previously invested in repetitive chores.

Learn more about Rules

4. Multichannel is essential

A business communication tool cannot be limited to just email. Customers, clients, and stakeholders nowadays communicate in a diverse array of channels. Not being able to concentrate many of them in a single app can lead to lousy customer experiences.

With Missive you can collaborate around these mediums:

  • Email
  • Live Chat
  • SMS
  • WhatsApp
  • Twitter
  • Messenger
  • Website Chat

If one day someone sends you an email and the next they use WhatsApp, you can give them a proper follow-up from a single app.

Collaborate with coworkers inside Whatsapp messages in Missive

Learn more about channels

5. Useful integrations

Because Missive is built to help you grow your business, we understand having an integration is more than just exporting emails to different apps. With Missive you can see data from Asana, Pipedrive, Todoist, Trello, Shopify, Full Contact Enrich, and PieSync right next to the conversation. That helps you get a better context and provide a customized and in-depth reply.

Shopify integration with Missive

You can also create a custom integration. It will be able to bridge the gap between your team inboxes and your business data.

Custom integration with Missive
ConferenceBadge took advantage of the custom integration to list its user orders directly in Missive.

The integration will let you take over a part of the user interface with your business logic. Amazing.

Learn more about integrations

6. Full-fledged internal chat

Missive offers a complete internal chatting solution for your team. You can discuss ideas in a company-wide room, specific teams, or a one-on-one space.

Similar to other channels in Missive, in the chat, you can add tasks, include conversation links, attach media, etc.

You can also create a private space for to-do lists, notes or to keep links and docs handy.

Private conversation in Missive

At the moment in Spark Mail you can only add comments around emails.

BONUS: Out of office

Email doesn't stop because you're taking some time off. People expect replies, but you also deserve a break.

Missive's Out of office status lets you set yourself or a coworker as unavailable for a determined period of time. Replies received in conversations assigned to you will automatically move the conversations to Unassigned so that your coworkers can handle these while you're away.

In the end, you decide which app fits best with your workflow. We hope this comparison will help you make up your mind with more ease.

In case you need more convincing, read what they have to say:

We are one of the pioneers in the collaborative team email space.


NoteIf Spark gets an update and this article becomes outdated, email us and we will update it.

Check out how Missive compares to Front, Missive compares to Outpost, Missive compares to Spark or Missive compares to Slack.