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by
Luis Manjarrez
November 20, 2020
· Updated on
Sometimes you need to take particular actions for different groups of customers. Handling these exceptions can be difficult as your company grows. Without an automized system working on your behalf, it's easy to make mistakes.
With Missive, companies can create groups within their contact books. These are very useful tools for segmentation. But even more helpful is the ability to create workflows using these groups or individual contacts as conditions to trigger automatic actions.
It might sound a little cryptic. So let me break it down a little. Imagine you have a group of highly-select customers that require special attention and faster service. Instead of always having to be alert for when they contact you, with Missive, you can designate a group for them and then let it alert you when someone from this select cluster makes contact.
The previous is an example of our powerful contact-based rules. We're going to explore three scenarios (instructions included) on how you too can leverage this feature.
But first, let's learn how to create contact groups.
PROTIPYou can add contacts to a group directly from the email viewer. Click on the email address > Add to Contacts > Add Group
Your top 20% of customers bring 80% of the revenue. You signed a strict Service Level Agreement and they expect the best treatment.
Group name: VIP customers
Actions: Notify Sales Team when they email + label as VIP + display 15 minute SLA post
You're dipping your toes into the German market and you've hired Hans to help. He's bilingual, so he can answer emails in English and German. You need to have them translated automatically since you don't speak the language.
Group name: German customers
Actions: Assign messages to Hans + translate them to English using a webhook
Your business (Company Inc) is consulting to the sales and legal teams at Acme Inc. Both teams email you to john@company.com. You need the lawyers' emails to be directed to your own legal team and forward a copy to another outsourced firm.
Group name: Acme Inc (Legal team) customers
Actions: Move messages to the Legal Team Inbox + forward them to the outsourced firm.
Trash spam or undesired emails in the future by adding them to the contact groups Spammers.
Group name: Spammers
Actions: Trash emails
July 24, 2025
6 Fyxer AI Alternatives: From email clients to add-on tools
We cover Fyxer AI’s key features and compare them to alternatives like Gmelius and Missive, helping you choose the best tool for your inbox.
As AI continues to grow in popularity, email management is one of the most competitive spaces for AI tools. Fyxer AI has gained a lot of attention, promising to save you one hour a day as your AI assistant dedicated to meeting and email management.
This article will break down what Fyxer AI is and some alternatives that exist in the market.
Fyxer AI is an AI assistant that connects to your Gmail or Outlook inbox. It does three things well:
It genuinely feels like a capable assistant that manages your email directly within your existing Gmail/Outlook inbox. There's no new interface to learn, no complex installation. Just an organized "person" who opened your messy inbox and took over, in a way that still granted you control over what's sent out.
Within 10 minutes of setting up Fyxer AI, all my emails were auto-tagged into one of their default labels (I use Gmail):
To enable auto-drafting of replies, you have to give Fyxer AI's draft prompter a bit of context related to your tone and business.
And here's what an auto-drafted reply looked like:
This is a great experience for anyone who wants to stay in the Gmail or Outlook interface, but really need on-going organization and administrative help because of the high volume of emails that they handle personally.
Like Superhuman, Fyxer AI is focused on inbox throughput—how much faster can you process your emails. Although that's an important goal, often times, it's the wrong goal.
Maybe the question is whether you should be replying to most of those emails in the first place, which we'll get into for some of the Fyxer alternatives.
When looking at Fyxer AI alternatives, we included 3 types:
We'll start with similar functionality and interface and work our way down the list.
Like Fyxer, Gmelius exists on top of your existing Gmail interface so you have a familiar experience with new functionality.
Gmelius also has an AI-powered assistant that auto-categorizes and can draft replies on your behalf. There are small details between the two options, for example:
On the other hand, Gmelius is also a collaboration focused tool instead of a purely productivity focused tool like Fyxer, which means Gmelius has more functionality for teams that work together within an inbox. They have the ability to chat internally on emails, assign emails to others, create automations that run based on certain AI tagging, SLA escalation, and more.
Both Gmelius and Fyxer have a closed AI assistant, meaning you're not able to bring your own AI key and select the models that you work with. This is great for those who don't really have a preference on which AI model they prefer.
From a pricing perspective, Gmelius is a little bit more expensive than Fyxer:
If you're looking for a Fyxer alternative that is a little more oriented to teams but has much of the same functionality and interface, then Gmelius might be the one.
Similar to Gmelius, Hiver integrates directly into your existing email client, giving you a familiar interface to work with. Unlike Gmelius, Hiver supports Gmail and Outlook accounts.
Like Fyxer, Hiver has an AI-powered email assistant that can help you auto-draft emails and auto-label emails based on their contents. Though, like Gmelius, it's not quite as simple as Fyxer's default experience since Hiver's core users are customer support teams working out of shared inboxes.
If you're an executive that's just looking to replace Fyxer's lightweight functionality, without any of the team related features like collaboration, automated workflows, analytics, or SLA monitoring, then Hiver might be a little overkill.
Could you get it to work? Absolutely. Will it feel like it was built for your use case? Probably not.
From a pricing perspective, Hiver's plans that include AI start at $19/user/month billed annually. However, there are limitations on how many AI-drafted replies you can have (20/user/day).
Now we're moving onto tools with more functionality than Fyxer, but will also have a less familiar interface.
Missive is an email client for teams that need to collaborate in their inbox. Like Fyxer, you can create AI-powered email assistants that help you triage, label, and draft replies. Unlike Fyxer, Missive is way more flexible in implementation, which depending on who you are, could be a good or bad thing.
Missive allows you to bring your own AI key and choose your own model. That means if you want to use a specific model for drafting emails versus triaging, you can fine tune that experience.
Since Missive is a collaborative inbox meant for your whole team, your AI assistant can assign and triage emails to the right people, instead of just sorting it in your own inbox. Imagine an old client emails you because you have a long standing relationship, but it's a question meant for your support team.
The same is true for drafting replies, instead of just drafting replies based on your own personal inbox, Missive's AI automations can help your whole team auto-draft replies to customers.
That's critical if you're handling hundreds if not thousands of emails every day. You can get the most common questions taken care of by an AI assistant.
Where Missive lacks compared to Fxyer is it's scheduling and calendar functionality. Missive has a calendar that's good for team visibility but it's lacking any AI assistant features.
From a pricing perspective, Missive is comparable to Fyxer at $24/user/month for plans that include AI automations.
If you're looking for an AI-powered email client, essentially Fyxer but with more features, then Shortwave might be a good fit.
Shortwave has all of Fyxer's AI assistant features right out of the box—auto-drafting emails, default AI categorization, calendar scheduling—and they have some team collaboration features as well.
Since Shortwave is it's own email client, it looks and feels quite different from Gmail and Outlook. It also only supports Gmail accounts. They say there's a workaround for Microsoft 365, Outlook and other email providers, but it's essentially forwarding your email account to a Gmail account, to connect to Shortwave.
If you don't want or need the level of customization and flexibility that Missive has, you don't care to BYOK (Bring your own keys), and you use Gmail/Google Workspace—Shortwave could be a good Fyxer alternative for you.
From a pricing perspective, Shortwave is the exact same pricing as Missive at $24/user/month for plans with full fledge AI functionality.
If you mostly loved Fyxer for it's ability to sort and organize emails, there are AI-powered tools like Clean Email that focus exclusively on that. And for your drafting needs, you can use Copilot or Gemini (depending on if you're a Gmail or Outlook user) as your AI assistant to help draft the occasional email.
Like Fyxer, Clean Email is a tool that works within your existing email client. It has some predetermined categories that it will suggest and label your emails as, and it can learn your preferences over time.
Copilot is a general AI-assistant that comes free with the Microsoft suite. You can use simple prompts like: Check for typos and make it more professional.
Or more complex prompts like:
You're an executive assistant replying to emails on my behalf. Make sure to take into consideration the existing tone of the conversation and match it. If it's a customer or prospective client asking about a specific product question, use https://learn.missiveapp.com/ to find the answer. Do not make up any information.
From a pricing perspective, Clean Email is $9.99/month/email account and Copilot has a free plan typically included in your Microsoft 365 subscription, with Pro plans starting at $30/user/month.
An alternative to Clean Email and Copilot would be SaneBox and Gemini. Incredibly similar functionality and features, with minor differences around user interface. Gemini would also be a better fit for anyone already in the Gmail/Google Workspace ecosystem.
Where SaneBox stands out in comparison to both Clean Email and Fyxer is it's third party integrations. By offering connections to other popular tools like ToDoist, SaneBox allows you to create basic automated workflows within your inbox. Something in between Missive's super flexible and powerful automations and Fyxer's one and only integration to HubSpot.
From a pricing perspective, SaneBox starts at $7/user/month with some usage limits. Google's Gemini has a free option, with paid plans starting at $19.99/month
Fyxer AI offers a compelling solution for tackling email management, seamlessly integrating with your Gmail or Outlook to help you regain valuable time. Its strengths in triaging emails, drafting replies, and note-taking make it a strong contender in today’s crowded AI productivity tool landscape.
However, it’s worth considering various alternatives like Gmelius, Missive, or Shortwave, each bringing unique features and interfaces that could better align with your specific needs.
As AI productivity tools continue to innovate and redefine how we interact with our inboxes, exploring your options will ensure you find the perfect fit to enhance your productivity.
March 25, 2025
Outlook vs Gmail for Business: Which is better?
Welcome to the great business email debate—Gmail or Outlook?
Welcome to the great business email debate—Gmail or Outlook?
Emails are the lifeblood of many businesses. They’re how people inquire about your services, it's how you communicate with clients and vendors, and maybe it's even how you communicate internally with your team.
We'll be doing an in-depth analysis of the two big email providers (Gmail vs Outlook). And give you the information you need to make a decision on which email service you'd like to build your communication system from.
We'll be going over:
There are two ways to create an email with Google.
You can either have a free, personal email address that ends in @gmail.com, with limited storage (15gb across your Google Suite), or you can pay for Google Workspace (Gmail for business) and create an email address with your business domain: @yourcompany.com, have more storage, and more admin/security controls over your email service.
The Google Workspace business plans vary:
Whether you have a Gmail account or a Google Workspace account, your inbox will look similar.
This is where Google shines. Their real-time collaborative documents were a game changer when they launched back in 2006 and has become the preferred tools for many organizations since.
When looking at Gmail's security measures for Google Workspace accounts, here are two that stand out:
Gmail uses TLS for email transit and has encryption at rest and in transit.
With over 1.8 billion Gmail users worldwide, there are some very well known issues and tradeoffs within the Gmail's functionality. Here are three common ones:
Like Gmail, Outlook is Microsoft's free, personal email service; Microsoft 365 is essentially Outlook for business, equivalent to Google Workspace.
Here's an overview of the Microsoft 365 plans (assuming an annual payment, as of April 1, 2025):
With thousands of enterprise customers, Outlook's security and privacy are tuned for those standards.
And just like Gmail, Outlook uses TLS encryption for email in transit. And data at rest is also encrypted.
As with most decisions in life, it depends.
Google Workspace is collaborative at its core, though its shared inbox and email automation options are more limited.
Microsoft Outlook is more robust in it's DNA overall, but can feel overly complex and lacking in modern design.
If your business prioritizes simplicity and collaboration with clients, team members, and vendors—I would err on the side of Gmail and Google Workspace.
If you work in a field with a lot of sensitive information (i.e. law, accounting, etc), then I would err on the side of Outlook and their very high standard for security controls.
Whether you choose Gmail or Outlook, there are some business email hygiene factors to follow:
Neither Outlook or Gmail was really designed for teams. They added on some lightweight features (shared mailboxes), but if you truly live in your inbox everyday, replying to clients, team members, and vendors—you'll want something designed specifically for team collaboration and shared inboxes.
That would be us—Missive!
Missive is an email client that sits on top of your chosen email service—whether that's Gmail, Outlook, Yahoo Mail, or Apple Mail.
It has all the features that are loved in Gmail and Outlook—labels, rules, snoozing, but supercharged with more functionality. Including AI powered rules that allow for auto-translation, auto-labeling, and so much more.
But don't just take our word for it, here's Arif, a lawyer and long time Outlook user, who recently signed up for Missive:
When I open Missive, I can hit Inbox Zero quickly. I never had that feeling with Outlook.
And here's Pat, a property manager and Gmail user, who recently signed up for Missive:
We’ve tried so many shared inbox solutions. Missive was unexpectedly powerful. Suddenly, we weren’t scrambling over lost emails or letting days slip by.
So whether you're Team Gmail for business or Team Outlook for business—you can try Missive today and get the best collaborative email client for businesses.