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Email Thread: What Is It & Best Practices
Blog →
by
Ludovic Armand
October 27, 2022
· Updated on
February 14, 2025
You’re probably already familiar with the concept of an email thread or email chain. They certainly have been part of your email inbox at some point, or maybe you still use them for your business communication.
Email threading allows you to trace the history of your emails easily, but it comes with certain disadvantages.
In this blog, we’ll look at email threads' advantages and disadvantages, unspoken email etiquette around email chains, and how you can use Missive to take advantage of the future of email conversations.
An email thread is the chain of messages and replies between you and other people, grouped together in a conversation. When you click "Reply" to a message, your new message is added to the end of the thread so that everyone can follow the conversation.
This way, you can see the whole conversation that has taken place between you and other people. Unless someone is removed from the copy, all recipients will receive all the group messages with their replies.
Email thread replies are typically arranged in chronological order starting from the first reply to the most recent one. This arrangement is helpful for recipients who are following the conversation because it’s organized the discussion in a simple structure.
Email threading can be helpful when you need to refer to a previous conversation.
With email threading enabled in your email client, all replies will automatically use the "RE:" preposition in the subject line and will be grouped in one discussion.
An email thread can be extremely beneficial in several ways for your business communications. Here are some reasons why email threading can be helpful:
First, email chains can help reduce the amount of time you spend managing your inbox. By keeping all messages in one place, you can quickly scan through a thread and get the information you need without having to search through your entire inbox.
A conversation view can help improve communication with your team. By using a group email, you can avoid miscommunication and ensure that everyone is on the same page.
Email threads allow you to keep track of an entire conversation in one place by organizing related emails into one group. This can be very helpful when trying to resolve an issue or follow up on a task.
While an email thread can be a helpful way to keep track of related messages, it can also have some drawbacks. Here are some of the disadvantages of email threading:
It can be difficult to follow a thread if it gets too long or if there are too many messages in it. When email threading is enabled, each reply to an email is grouped with the original email and any previous replies.
Additionally, if you delete an email in a thread, it can delete all emails in the thread, which can be frustrating if you only wanted to delete one email.
When an email thread is shared with both people from your organization and people externally, there are high risk of sharing internal communication with the people in the thread outside of your organization.
This happens when people communicate internally about a specific thread and forget to remove the external recipients from the message.
Some email providers do not support email threading, which can make it difficult to keep track of conversations if you switch between providers. If you’re using an email provider that does not support email threading.
Some recipients of email threads may receive irrelevant emails. This is because when someone replies to an email thread, everyone who was originally included in the thread will receive the reply.
This can be a problem if the original email was not relevant to everyone in the conversation or if the reply is not for all the recipients of the emails and is only for internal communication.
Now that we covered the advantages and disadvantages of email chains, here are some unspoken rules to maintain proper "reply all" etiquette.
Email threads are great for a historical log of decision making, it is not good for discussion and even worse for discussion that doesn't involve or require the entire group. By doing the latter, you are stealing attention and time from everyone who has to open that email.
This is obvious but often forgotten, so we wanted to remind you explicitly. Sensitive or private information should always be sent as a separate individual email.
Missive is a collaboration tool for teams built around emails. It’s a great way to communicate with your team and collaborate on emails and other types of communication mediums.
With Missive, you can take advantage of the best email threading practices to make while avoiding all its disadvantages. It’s easy to collaborate and discuss with your team members privately in an email thread with people from outside your organization.
Communications with your colleagues are sent as chat messages directly in the conversation with the emails. It ensures that you don’t send confidential information accidentally to the wrong people.
This way there is no data leak possible, internal communication happens via chat messages, and external communication happens via emails.
Missive also lets you easily share emails with other team members without having to send them a copy of the email. You can either link to an email in a new conversation, mention them in a chat inside the email conversation, or assign a team or someone personally.
Best of all, you can merge all types of messages in one conversation, let it be emails, chats, SMS, social media messages, call logs, voicemail, etc.
The most popular email clients support email threads and enable them by default. However, here’s how to activate it in the most popular email clients:
By default, Email threading is enabled in Google’s email client. Here’s how to manage email thread setting in Gmail.
Email thread is turned on by default in Microsoft’s email client. Here’s how to manage email thread settings in Outlook.
Email thread is turned on by default on Apple’s email client. Here’s how to manage email thread setting in Apple Mail.
In Missive, email threading is always on. As a collaborative app, we think that threading is part of the core experience. However, we do offer an alternative for people who prefer each email to have its conversation.
You can move an email out of its original conversation and into a new one with just one click. This is a great way to keep important emails separate from the rest of the conversation, which can be noisy and overwhelming.
If you decide that you prefer to stick with email threads for your professional discussions, no worries.
Here are a few etiquettes in mind to keep email threads effective.
First, always include a clear and concise subject line that accurately reflects the content of the email. This will help recipients quickly understand what the email is about and whether or not they need to read it.
Even if this rule doesn’t only apply to email strings, it is really important in a thread to be sure the subject line accurately reflects the content of the conversation.
When using a thread to reply to messages, always make sure to stay on topic. If the conversation veers off course, start a new email thread. This will help to keep the discussion focused and avoid getting lost in the messages when trying to follow the conversation.
Email threads are a great way to communicate in emails and organize replies in a nice and sorted conversation. However, if an email thread becomes too long or convoluted, consider moving the discussion to another medium, such as a phone call or in-person meeting.
Emails are not a chat. Other tools like Missive will be best suited for chatting and exchanging with your colleagues.
An email thread can quickly become confusing if people are not clear about what they are replying to. When replying to an email, always include a reference to the original message so that the recipient knows which part of the conversation you are replying to.
If the original message is no longer visible in the thread, quote it in your reply so that everyone can see what you are referring to. This will help to keep the conversation flowing smoothly and prevent misunderstandings.
Threads can quickly become confusing and difficult to follow when too many people are in CC (carbon copy) or BCC (blind carbon copy).
Only use cc and bcc when absolutely necessary to avoid overwhelming recipients and cluttering up the thread. When in doubt, it’s usually best to leave people off the cc or bcc list.
Email threading can be a useful tool, but it’s not for everyone. Some people prefer to keep their messages separate, and others find that email threading makes it harder to find the messages they’re looking for. Ultimately, it’s up to you to decide whether email threading is a helpful feature or a hindrance.
An email thread is a sequence of messages with the same subject organized into a conversation. When you reply to a message, the new message is added to the end of the thread.
You usually can "reply" or "reply all" in most email clients. The first option replies just to the form, and reply all replies to From + TO + CC.
To remove someone from an email thread simply remove their email address from the CC or BCC section of the email.
There’s no doubt that email threading is a convenient way to keep track of conversations, especially when multiple people are involved. But threads are actually a hindrance to productivity, as it can be difficult to follow a conversation. It also poses a security risk as it can be easy to accidentally share internal communication outside the organization.
With new tools, like Missive, that enable teams to collaborate outside the regular emails there is no doubt that a collaborative inbox will soon replace the traditional email thread.
February 3, 2025
Tasks in Missive: Your Inbox is Now Your Command Center
Our inbox is where work happens. It's where decisions get made. Where commitments are born. And let's be honest - it's what most of us use as a to do list.
Our inbox is where work happens. It's where decisions get made. Where commitments are born. And let's be honest - it's what most of us use as a to do list.
We've spent 10 years at Missive transforming email from a lonely slog into a team sport. But after hundreds of conversations with customers, we realized something obvious:
Instead of fighting how people naturally work, why not make their inbox exceptional at what they're already using it for?
Let's be real - we know the whole "inbox zero" thing is a myth, and that treating your inbox as a pure to-do list has its problems. But here's the thing: people are going to use their inbox to track work, whether we like it or not. So instead of preaching about the "right way" to work, we decided to give you tools that improve the way you already work.
We're putting tasks where they belong - right inside your inbox. But we're doing it thoughtfully.
Now you can prioritize what matters, collaborate effectively, and keep your team in sync - all without leaving your inbox. No more scattered tools. No more lost context. No more wondering who's working on what.
Your inbox is finally becoming what it should have been all along: A clear, organized command center where email and tasks blend seamlessly, exactly where you already are.
This isn't about building another "everything app" or asking you to change how you work. It's about making your inbox better at what you're already using it for. We know that might sound contradictory, adding features while claiming simplicity, but we've been ruthless about only adding what matters.
Everything else? We left it out.
The goal isn't to make your inbox do everything. The goal is to make it do the things you're already using it for, exceptionally well.
Now, let's walk through what's changing and how it makes your work life smoother.
We've completely re-imagined how tasks work in Missive.
You'll now find dedicated views that brings together all your tasks in one place, everything's organized in a single view. And the best part? Tasks now come with assignment, rich-text descriptions, and due dates that automatically sync to your calendar.
To keep everyone aligned, we've introduced a new 'In progress' intermediate status; watch your work progress naturally from "To do" to "In progress" to "Closed" — giving your whole team clear visibility into what's moving forward.
The "Assigned to me" and "Assigned to others" mailboxes have morphed into the Task views. The new Tasks view shows everything assigned to you across all your teams and organizations, while Team Tasks gives you a focused view of what's happening in specific teams.
Want to customize your view? Use filters to zero in on exactly what you need - like seeing only tasks for specific team members or projects. You can even pin your favorite filtered views to your sidebar for quick access. And when you need to check the conversation that sparked a task, just click the conversation pill to jump right to it.
We are also introducing teams spaces, a new way to organize your teams. Every team has now a dedicated space in the sidebar, and every member will see the right elements depending on their role in the team.
In each team space, you will find the team inbox, the team chat and the newly introduced team tasks view. You can always disable the team chat or the team inbox for a specific team in the team settings.
The team inbox, under the team space, can still be expanded to reveal the Closed, Sent and All mailboxes.
When working from a team inbox, as soon as you click reply, the conversation will be turned into an 'In progress' task, assigned to you. And when you're done with the draft, you can just hit 'Send & Close' and the task will be automatically closed.
Some companies will use these team spaces as traditional teams (support, design, etc), and others will use it as dedicated client spaces — with one team space per client. How you decide to use it is entirely up to your business.
If you have a checklist that your team goes through all the time, you can automate the whole thing with the new Create Task rule action. No more manual task creation.
Here's what I mean: Let's say every new client needs five things done — review their needs, check what you have in stock, work up pricing, draft a proposal, and get the thumbs up from your manager.
Instead of creating these tasks by hand every single time, just set up a rule.
Now when an email comes in with "New Client" in the subject (or when someone drops a #newclient tag in the conversation), boom - all five tasks get created automatically, assigned to the right people, with the right due dates. Simple, automatic, and nothing gets missed.
This is just the beginning. We're committed to making Missive the best place for teams to work together, and we have more exciting updates planned.
Your feedback has been invaluable in shaping these improvements, and we can't wait to hear what you think about the new tasks experience.
The best part? All these new features are available in every Missive plan. No upgrades needed.
Want to learn more about tasks in Missive? Check out our help guide for detailed information on how to make the most of these new features.
If you feel uncertain about the new tasks experience, and have any questions, we're here to help. We have 4 webinars scheduled in the next 2 weeks, and we'll be covering everything you need to know about tasks in Missive. Book a seat now using this link and we'll see you there!
Oh, one more thing, we gave Missive a fresh coat of paint too! We hope you like it.✨
November 28, 2024
The 9 Best Email Client Apps for Gmail for Every Use Case
The best email clients for individuals and teams by use case. Including benefits, features, and pricing.
1.8 billion users.
121 billion emails — per day.
Gmail dwarfs most popular email clients.
Still, reading emails in a browser tab feels… clunky?
Don’t get me wrong: I’ve been a Gmail user for years and I love it.
But I’ve found dedicated desktop email apps offer far more email productivity & customization.
Despite its dominance, Google hasn’t released an official desktop version of its email service. So users like you and I keep asking:
What are the best email apps for Gmail?
When I wrote the first version of this article, years ago, my mission was simple:
👉 Find the best email client to supercharge my personal productivity and facilitate team collaboration.
I needed something to simplify my email workflows AND give my team better tools — for clear communication and project management.The search led me to try dozens of apps, judging them on criteria like ease of use, customizability, collaboration, and productivity.
I've kept that original mission in mind while thoroughly re-evaluating and testing the latest offerings.This updated comparison includes a wide range of email clients. Some excel at personal email triage, others at conversational experience. Many boast team collaboration features.Let’s dig in and find your optimal email client for Gmail.
My evaluation focused on key criteria that savvy users care about, based on personal usage and discussions in online communities like Reddit.
These factors included:
I prioritized email apps with clear signs of ongoing development. All the Gmail email clients on the list support OAuth, as it’s the recommended way to connect your Gmail account to an email client according to Google. It will be the only supported way starting in Fall 2024.
For macOS, the top contenders are Apple's stock Mail app and the Gmail optimizer, Mimestream.
I know, most of you are probably screaming at your screen that Apple Mail made the cut, but hear me out — it has an incredible number of useful features for Gmail users.
Apple Mail offers robust custom filters, smart mailbox views, and notification control. It also provides AI-powered search assist, automated unsubscribe detection, send later scheduling, and built-in privacy tools. The user-friendly interface, system-level integration, and regular updates keep it feeling fresh. Best of all, it comes pre-installed with all Mac, so no need to download or update new software.
Free.
Mail lacks true integration with the Gmail platform. Mimestream shines as a purpose-built native app using the official Gmail API under the hood. This direct API connection allows Mimestream to mirror Gmail's interfaces, features, and real label structures in a way Apple's IMAP implementation can't.
Mimestream optimizes viewing and triaging the Gmail inbox with features like nested labels, calendar invites, and support for Gmail's latest search functionality and more. Mimestream provides an optimized experience that makes viewing and triaging your Gmail inbox faster and more efficient — with the added benefits of a native macOS app, not a browser window. The only core Gmail functionality it lacks is scheduled email sending.
$4.99 per user per month.
For Windows, Microsoft Outlook has long been the standard for email due to its ease of use, powerful search capabilities, and tight Office integration. And it’s still on top for the same reasons (especially with a Microsoft 365 account). There's also a full-fledged integrated calendar, eliminating the need to switch between windows to manage your day.
And if you're not an Apple user, Outlook is probably one of the best Android email clients out there.
Unfortunately, the latest Outlook release has been controversial. Microsoft has removed functionality like import/export tools and system tray access that power users loved in previous versions by shifting to essentially becoming a desktop clone of the web app. Shared mailbox management and capabilities like viewing favorite folders have also suffered. Some Reddit users find the web version performs better, but the general consensus is that the new desktop Outlook feels like a downgrade.
Free with ads, or starting at $1.99 per month for the ad-free version.
Email clients designed with teams and productivity in mind offer major advantages over individual email management tools — especially for businesses.
Based on my latest research, core business needs around email are:
No other email client meets those needs better than Missive.
Missive has been a game-changer for my team's productivity and communication. It’s a unified inbox that combines all our accounts into one app, while also offering shared inboxes — the multiplayer mode for email. The collaboration features like shared draft editing with @mentions, internal chat, and one-click assignments.
Shared labels, advanced rules, mobile apps, calendar sync, and a growing library of integrations make Missive a powerful software to consume your business’ Gmail accounts. Management tools like email templates, send later scheduling, snoozing, and follow-up reminders help each of us personally optimize our individual email processes. Missive also excels at email delegation with team members or virtual assistants.
However, according to some Reddit users — Missive is not perfect.
People have shared a learning curve, lack some granular customization, no email tracking, and advanced collaboration features locked behind paid tiers. But in my experience, no other client matches Missive's intuitive yet powerful blend of personal email management and team communication.
Missive’s pricing is competitive compared to other Gmail email clients—especially for small businesses that want to collaborate around emails.
Free plan available and starting at $18 per month per user for advanced features.
For those seeking a free, open-source, and community-driven email client, Thunderbird has made a name for itself. This cross-platform app has evolved a lot over the years with great features like tabbed email viewing, robust custom search tools, and built-in phishing/spam filtering.
Starting is easy with simplified account setup wizards and friendly reminders. Then, customization begins with custom themes, smart foldering, advanced filtering, and extending functionality through add-ons.
Thunderbird's uniqueness lies in its built-in privacy tools like remote image blocking and organization of emails into dedicated "Message Archive" locations outside your inbox. No complex rules needed. The tabbed interface with quick filters also makes email triage fast compared to a standard chronological view.
An open-sourced, Outlook alternative, for those looking for an Android email app.
Free.
If customization is your #1 priority in an email client, eM Client should be at the top of your list to test. This app takes a unique approach by bundling standard email/calendar/tasks management with note-taking.
eM Client lets you tweak things like instantaneous translation of messages, watchlist notifications for contact interactions, advanced attachment search filters, and a library of templates/text snippets.
You can also customize the toolbar layout. For enterprise users, eM Client includes admin deployment tools and integrations.
The flexibility can be both an advantage and a disadvantage, as eM Client can feel overwhelming with so much to configure, especially if you’re coming from a simpler app.
But if you love customizing apps, eM Client is worth considering.
Free for non-commercial use and starting at $59.95 for commercial use.
While the other clients on the list all use the traditional inbox management concepts to varying degrees, Spike goes a step further by completely reinventing email for individual productivity and team collaboration.
While not for everyone, it’s taking its inspiration from chat apps and social media to transform email into an infinitely scrolling feed of conversational "channels". These are organized around contacts and teams instead of the typical chrono-threaded approach.
This different experience lets you chat and share assets like notes, documents, and voice clips in your inbox. It includes features like automating message tone, video calls, and AI prioritization based on relationship context instead of subject lines and sender aliases.
Spike maintains core functions like account unification and calendar support. But its conversation-centric design can be hard to get used to.
Free plan available, starting at $5 per month per user for advanced features.
In the personal productivity front, Superhuman takes a traditional approach with an email interface optimized for speed and efficiency. It adds depth through an AI engine that powers automated split inboxes for VIPs and service emails, intelligent follow-up reminders, social insights about contacts, and error correction.
Superhuman isn't cheap at $30/month, but the premium delivers an unmatched experience that feels like a personal productivity force multiplier.
Starting at $30 per month.
For those who live on their mobile devices and want an extra AI-powered assist for email management on mobile devices. It automatically prioritizes messages, provides AI-written summaries, and generates email drafts based on voice prompts or sentiment reactions.
These AI integrations improve mobile email management, bridging the context and functionality gap compared to desktop experiences.
Its freemium model with premium tiers offers a compelling way to enhance mobile email through intelligent optimization and AI assistance.
Free plan available, starting at $49 per year for advanced features.
Desktop simplicity, intelligent mobile assistance, effective team communication, smart spam filtering, hyper-customized productivity…Whatever your use case, there’s a third-party Gmail client for you.
The key is finding the right fit based on your priorities.
For me, Missive's collaboration-focused experience has been a game-changer for team communication without compromising individual productivity.
But what about you? Maybe you'll prefer Thunderbird's community-driven open-source approach. Or the AI-enhanced efficiency of Superhuman for power users!
No matter the app, upgrading from Gmail's web interface can optimize email and get you closer to inbox zero.
It’s time to take control of your inbox.
