At Morning, the workday starts with fresh coffee, comfy couches, and zero confusion about who’s answering that client email.

With over 50 coworking spaces in Paris and 15,000 daily guests, Morning’s goal is to make sure each client has a smooth, productive, and (ideally) cheerful day. That means the Morning Managers—those who run each location—need to be in sync, efficient, and ready to tackle any client request that pops into their inbox.

The problem: Chaos in the inbox, confusion in the team

Before Missive, that meant relying on standard email inboxes. Messages were forwarded, lost, or replied to twice. Teams spent too much time figuring out who was handling what—and not enough time actually helping clients.

Morning needed a way to centralize communication, clarify ownership, and make sure nothing slipped through the cracks.

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Enter Missive: one inbox, multiple managers, zero confusion

Missive gave Morning’s team exactly what they were missing: one shared place to manage all external communication, with powerful tools to collaborate behind the scenes.

Each space’s team now works out of a shared inbox, using email assignment to clearly divvy up responsibilities. Internal chat threads allow them to coordinate on messages before hitting “send,” so everyone stays aligned—without clogging up Slack or jumping between tools.

Missive also handles automated email assignment, giving teams a head start on triaging requests the moment they come in.

A shared system across all locations

What started with one coworking team quickly spread to the others in the network. Morning now uses Missive across multiple coworking locations.

Each location adapts Missive to its workflow, but the goal is always the same: faster responses, clearer communication, and fewer things slipping through the cracks.

The impact

Since switching to Missive, Morning has seen major improvements in both speed and clarity of communication. Teams now spend less time chasing down emails and more time delivering great service.

Missive helps them keep inboxes organized, conversations structured, and everyone on the same page—even in a fast-paced, people-first business.

And for a company that exists to make the workday easier for others, having that kind of internal calm? That’s a pretty big deal.

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