When you're dealing with highly perishable products that need to move from ocean to plate in hours, communication isn't just important — it's everything. For Wulf's Fish, a Boston institution since 1926, managing the fast-paced demands of the seafood industry meant finding a better way to handle the 3 AM chaos from procurement, actual customers, chef customers, and their operational team.

The challenge: Wrangling communications in the early morning rush

They had hundreds of inbound messages coming in the form of email, text, and phone calls. And on top of that, there are internal communications — adding to the pile. It made it difficult and inefficient to communicate properly in the organization.

The fish business starts early. Really early. By 3 AM, the Wulf's Fish team is already coordinating deliveries that need to reach customers by 9 or 10 AM. Before Missive, this critical morning rush was complicated by fragmented communications across various platforms.

Even worse, their previous system involved over 20 people sharing access to a single email inbox and password — a setup that led to security breaches and accountability problems.

The Solution: Bringing order to the morning catch

For Wulf's Fish, Missive changed everything by consolidating their communication channels and creating accountability in their process.

By implementing Missive, Wulf's Fish was able to:

• ‍Centralize communications from multiple channels into one platform‍
• Improve accountability by tracking who responds to which messages
• ‍Streamline task assignments between team members
• ‍Enhance security by eliminating shared passwords while maintaining shared inbox functionality
• ‍Use analytics to benchmark performance metrics for their team

The results: Fresh fish, fresh approach

For a business where every minute counts, Missive's impact has been transformative.

It has meant that all stakeholders are aware of what's going on, tasks are delegated, and accountability is maintained across the team.

The simple ability to tag team members on relevant communications has made forwarding emails a thing of the past. When something comes in that's relevant to a team member, they can quickly tag and delegate, preventing important tasks from getting lost in the shuffle.

Building for the future in an ancient industry

The seafood industry might be one of the oldest businesses around, but Wulf's Fish recognizes that embracing technology is key to their continued success.

"The seafood industry is extremely antiquated and a lot of money is starting to flow into this industry, and we recognize that technology is going to be the future of our success," notes Mike Moniz, CEO and Founder.

"Without Missive, I would've spent countless hours and hundreds of thousands of dollars trying to develop a product."

Instead of building their own solution, Wulf's Fish found in Missive a platform that supports their unique needs — allowing them to focus on what they do best: getting fresh, high-quality seafood to their customers' kitchens before most people have had their morning coffee.