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How to set up Facebook Messenger for Business?
Blog →
by
Luis Manjarrez
July 27, 2020
· Updated on
April 17, 2026
People prefer businesses they can communicate with through messaging.
Facebook Messenger is one of the biggest online messaging platforms in the world. It has over 2 billion monthly active users globally and is one of the most downloaded apps as well, with over 2 million monthly downloads.
For most companies, being able to connect with leads, customers or followers on social media is crucial, especially in omnipresent platforms like Facebook Messenger.
In this post we're going to explore how your business can harness the power of Facebook Messenger to connect to customers throughout the sales funnel.
Facebook says "We know people expect businesses to respond quickly, and businesses who respond to users' messages faster see better business outcomes." And they enforce this in a few ways.
The most important thing to remember when using this channel of communication is to respond fast.
For third-party apps like Missive, there is a 7-day response window. Once it passes, you can no longer reply to the customer through Missive — you'll need to respond directly on Facebook, Messenger, or Meta Business Manager. Keep this in mind when managing your response times.
Facebook also displays how fast you reply to messages. There's a coveted "very responsive to messages" badge, which people like because it is perceived as sign of attentiveness and superior customer support. We'll talk about how to get this badge a bit later in this post.
It's a simple process. You need to have a Facebook Page. To create a Page you need a personal Facebook account. Both are free, and most people already have a personal account.
The option to receive messages privately is on by default. If for some reason it isn't, you need to visit your Page's General Settings and find Messages. Click on Edit and make sure the "Allow people to contact my page privately by showing the Message button" checkbox is selected.
You can achieve this by letting people know you're open to receiving messages. You can:
There are a couple of ways to do this. You can use the basic Page Inbox system Facebook offers or opt for a collaborative inbox tool like Missive, designed to manage customer inquiries by a team.
It's a good solution for low message volumes and businesses that use Messenger as their only communication channel.
It offers basic assigning features, labels and notes. But once your company starts growing, adding new team members and having people contacting you through email, SMS, etc, it's better to look for another solution to centralize comms and distribute the work among employees.
Missive is a team inbox and chat app that helps businesses stay on top of all their communication channels in a single app. All while enabling collaboration between coworkers.
In Missive you can reply to customer inquiries coming from emails, SMS, Messenger, WhatsApp in a centralized app.
One of the best features is the ability to collaborate inside messages. For example, if a customer sends a Facebook message, and you don't know how to respond, you can @mention another team and instantly give them access and ask for help.
You can also create team inboxes and assign certain messages to specialized teams. Maybe a customer has a sales question. Then you can assign it to the Sales Team manually or through automated rules.
Teams can't go back to Facebook's Page Inbox system once they use Missive!
It will take you 5 minutes or less. Just follow these quick steps:
That's it; you're ready to start replying to Messenger inquiries from Missive!
Timing matters, as I mentioned at the beginning of this post. People are always looking for quick results, they expect the businesses they message to respond fast and accurately.
You can get the "Very responsive to messages" badge in your Facebook Page. This will let people know that you consistently respond quickly to messages.
People contact more Pages that have this badge.
The badge will show automatically when you have:
With Missive you can create alerts that trigger when a message has been sitting in your inbox for a determined period of time.
You can notify a team when a Facebook message is getting close to that 15 minutes window.
Here's how to do that:
Go to Rules > Create a rule > Incoming messages > Messenger
Using the rules feature, you can create a whole array of impressive automated flows to win the Messenger game. Here are a few ideas:
You can explore more ideas here.
Missive's AI assistant works inside Messenger conversations just like it does for email. Open the AI sidebar from any message to summarize the conversation, draft a reply, or translate a message — all without leaving Missive.
You can also set up AI-powered rules that automatically classify and route incoming Messenger messages. For example, sales inquiries can be labeled and assigned to your sales team, while support questions go to a different queue — all based on message content.
Combined with reusable AI prompts, your team can handle more conversations faster while keeping responses consistent and on-brand.
If you think Missive could be a good fit for your business, don't hesitate to contact us with questions and be sure to check out all our features!
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