Whether you're building corporate trips or bespoke itineraries, Missive keeps your team aligned on every request.









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Travel requests rarely arrive in a single tidy thread. Clients forward, re-send, change their minds, add a fourth traveler.
Missive keeps all of it linked in one conversation so the agent who started it can finish it.
Travel requests rarely arrive in a single tidy thread. Clients forward, re-send, change their minds, add a fourth traveler.
Missive keeps all of it linked in one conversation so the agent who started it can finish it.

When a single booking can be 100+ emails across multiple chains, automations are the difference between a clean day and a chaotic one.

When a single booking can be 100+ emails across multiple chains, automations are the difference between a clean day and a chaotic one.


Ugo Mastrippolito
·
Finance Manager
,
AGIS Business Travel
Fom single B2B reservations to multi-leg group itineraries to multi-property vacation rental portfolios. Whether your clients are corporate travelers or casual vacationers, Missive keeps communication clear and consistent.
Travel agencies and corporate travel teams
Handle reservation requests, online support, and accounting from team inboxes, without distribution lists landing the same email in everyone's inbox.
Tour operators and destination management companies
Keep complex itineraries owned by a single agent from first inquiry through last supplier confirmation, with full visibility for managers and backup coverage.
Vacation rental and short-term property management
Triage owner, guest, supplier, and channel-manager emails (Airbnb, Booking.com, VRBO) in one place, alongside WhatsApp and Instagram.
Billed monthly
November 10, 2022
Distribution List vs. Shared Mailbox: Which One Should You Use?
Distribution list or shared mailbox, which should I use? What are their strengths and weaknesses? This blog...
Should I use (or still use) a distribution list or a shared mailbox? We get asked this question a lot, and although some say that it depends on your business needs, I say most businesses should opt for a shared mailbox over a distribution list. Let me explain.
Let’s start with understanding what they are and how they differ.
A distribution list is a method using a single email address to send emails to multiple people at the same time. Using a maintained list of email addresses, you can send emails to all recipients without having to use CC or BCC to manually enter all the addresses.
Companies have been using distribution lists mostly as a visibility hack and workaround. They want a group of people to see emails sent to a particular email address, for example, a support team getting emails from a shared mailbox (support@company.com).
The original email is replicated and sent to all the members of the list. The lists can be managed easily to add or remove recipients.
It's great for sending out information, but not for collaborating seamless, coordinating a discussion, or even staying on top of the actual email thread.
Distribution lists were created in the early 1980s as a way to share news about certain subjects such as wine tasting. Like an email blast from your favorite blog, distribution lists were not meant for two-way communication aka. when you respond to emails and the visibility stops.
Distribution lists sounds like a great solution, but what about replies? This is where the email management all goes south. You have no way of knowing who has answered which incoming emails, what they said, or what they responded to.
This leads to duplicate responses, sending clients conflicting information, or simply not answering some messages at all.
This is where the second layer of hacking comes along. Businesses start developing intricate labeling systems on top of their distribution lists to keep track of who's working on what.

I've heard about these labeling chaos situations countless times. Those systems work at first, but you cannot scale much with them.
When Diane joined in 2014, we created adistribution list that went to both of us. It worked fine because we were small, but as we kept growing, the system became inefficient. - Canex Global
I've heard about these labeling chaos situations countless times. Those systems work at first, but you cannot scale beyond a couple people when you're relying on distribution lists and labels to stay in sync.
Simply put, distribution lists were not designed to be used for collaborative email management or in team setting.
Distribution lists are great for sending information or content to a lot of people at once, like a newsletter or internal communication for example, that don't require anyone to respond to emails or have open communication. They can be set up in Gmail (Collaborative Inbox) or Microsoft Outlook (Shared Mailbox), or into a marketing tool that will enable you to take advantage of segmentation.
A shared mailbox is a mailbox that multiple team members can access simultaneously. Each member maintains a personal email account, but they all can "send as" and read messages from a particular email address.
Shared inboxes are a step up from a distribution list as they enable communication and collaboration around emails.
For example, Amy (amy@acme.com) and Lucy (lucy@acme.com) can receive and send messages from the shared mailbox address help@acme.com. They can reply using their personal accounts or use the shared address.
Users with access to the shared email inbox will be able to see and manage the mailbox from their personal account under their personal inbox. When an email is deleted from a shared inbox by a user, it will automatically be removed from the shared mailbox of all other users.
Contrary to distribution lists, most shared mailboxes offer collaborative features. For example:
A shared mailbox solves all the pain points presented by distribution lists.
Setting up a shared mailbox isn't complicated. Most email clients offer some sort of shared inbox functionalities, however, as we'll see later the tools to manage share mailboxes don't offer all the same functionalities.
To create a shared mailbox in Google Workspace, you can either delegate an account to team members or use a Collaborative Inbox within Google Groups. Both enable team members to have access to shared email aliases and reply to messages, however, Collaborative Inbox enables teammates to collaborate around emails.
If you're using Outlook, you can create a shared mailbox to give permission to team members to view, edit and send emails using share email aliases such as support@company.com. You should note that shared mailbox in Outlook aren't available on mobile device.
Missive Team inboxes are shared mailboxes made for collaboration and assignment between team members. It is useful for teams who want a "triage" step that will clean up messages for all coworkers at once and for teams who want the ability to see read/unread status at an individual level instead of an email level.
Allowing you to answer the question: Is David working on that email? Without ever having to ask David.

You can set it up easily by creating a team and giving it access to the email address or email account that you want to share.

If your goal is to collaborate on incoming emails in a team setting, 10 out of 10 times go for the shared mailbox option. On the other hand, if your only goal is to broadcast information and you're not expecting replies, go for the distribution list.
Businesses with customer support, sales, or any other customer-facing teams will benefit the most from centralized emails coming into shared mailboxes, as it will enable better collaboration and make sure every team member are synchronized.
You can find very affordable ways to create distribution lists, whereas shared mailbox solutions tend to be a little more expensive. There's a reason for this; one was made with collaboration in mind, and the other is mostly a message forwarder.
Mostly the added cost. Email wasn't mean to be a team activity but modern day business is a team sport so your out-of-the-box inboxes won't have very good shared mailbox functionality. Which means, if your business runs off of email inquiries and requests, you'll want software that is purpose built for collaborative teams and shared mailboxes.
Shared mailboxes are also the wrong tool for one-way communication, that's where distribution lists shine.
If you are looking for the best shared inbox software for your team emails, I suggest having a look at our guide.
As always, there are plenty of collaboration tool solutions out there. If you are looking for the barebones, most people start with Gmail's Collaborative Inbox or Outlook's Shared Mailbox but if you're working with a lot of volume, you might need a purpose-built collaborative inbox and they are not all created equally.
Depending on your needs, some features and functionalities might be more important than others, but being able to collaborate around shared emails is the most crucial aspect of a shared inbox tool.
Basic solutions like Outlook or Gmail simply don't compete with a robust tool like Missive. Sure they offer basic collaboration functionalities like labels and assignments, but with them, you won't be able to chat with coworkers inside an email conversation or compose an email collaboratively.
Considering a shared inbox tool with more advanced features can help your business offer better customer service, especially to those who process high volumes of emails every day.
No matter what tool you decide to use in the end, following shared inbox best practices will help your team collaborate seamlessly and augment productivity.
Missive is much more than a simple shared inbox medium; it's a collaborative inbox tool that empowers teams to collaborate around email and other channels of communication like SMS, WhatsApp, Twitter, Messenger, and live chat.
It can be used in various scenarios in all areas of a business.
In addition to the shared inbox experience, you will also get access to these great features:
Book a demo to see how Missive can help your business.
November 21, 2025
The best Gmail alternatives for teams in 2026: pros, cons & features
The best Gmail alternatives for teams in 2026, compared. Pros, cons, pricing, and which tools actually solve the shared inbox problem.
Quick answer: Gmail works well for one person. For teams, it breaks down fast: no shared ownership, no internal chat on a thread, and no visibility into who replied to what. The best Gmail alternatives for teams in 2026 are Missive for collaboration, Hiver for Google Workspace users staying inside Gmail, and Front for high-volume customer-facing teams. For privacy or compliance, Proton Mail and Microsoft 365 are the strongest provider swaps.
Most Gmail alternatives get recommended to individuals. The real break happens at the team level.
The pattern shows up the same way most places: a shared inbox sits behind a single Gmail login, two people accidentally reply to the same customer, three more emails get forwarded to internal threads that nobody can find later, and the “did you handle this?” Slack messages start piling up. Nobody is doing anything wrong. Gmail just wasn’t built for more than one person at a time.
It helps to be specific about what’s actually breaking. Gmail has two parts:
The faucet-and-water analogy is useful here. The provider is your municipal water service, the client is the faucet on your sink. You can swap either one without touching the other.
That matters because most teams don’t need to replace Gmail’s underlying infrastructure. They need a better client on top of it, one designed for more than one user. For setting up a shared Gmail address with multiple people, Gmail itself is the wrong tool. A dedicated shared inbox is.
A Gmail alternative for a team is not the same product as a Gmail alternative for one person. The features that matter look different:
From what we see, most teams break down on the first two. The other three are how you keep the operation running at twenty seats and beyond. For more on the underlying workflow, see our guide to email collaboration for teams.
If your frustration is how Gmail works, not who delivers your email, skip to the client section below. If you need to change providers (privacy, compliance, cost, suite fit), the provider section is where to look.
These tools sit on top of Gmail (or any other provider) and replace the inbox interface. Your mail still lives where it always did.
Best for: teams handling shared inboxes (support@, ops@, info@) where multiple people need to coordinate on the same emails without stepping on each other.
Picture a ten-person operations team running on a shared Gmail account. Before, emails got forwarded around, replies got duplicated, and half the inbox sat unanswered because everyone assumed someone else had it. Inside Missive, each thread has a clear owner, internal chat happens directly on the email (not in a separate Slack channel), and you can see who’s drafting a reply in real time before you start writing your own.
Missive connects to any Gmail account, plus Outlook, iCloud, and any IMAP provider. You get one inbox for every shared address, internal chat threaded into each email, collaborative drafting that works like Google Docs, assignments, rules, and AI workflows that draft and triage automatically using your own OpenAI key.
Pros:
Cons:
Pricing: Free plan for teams up to 3 users with 15 days of history. Paid plans start at $14/user/month (Starter, annual), $24/user/month (Productive), $36/user/month (Business).
Best for: larger customer support and operations teams that want a help-desk-style workflow with heavy SLA tracking, omnichannel routing, and enterprise compliance.
Front sits in the same category as Missive but takes a more help-desk-shaped approach. It’s polished, well-known, and used by support teams at scale. The main friction teams cite is pricing: the Starter plan is capped at 10 seats, the Professional plan jumps to $65/seat, and most of the AI features (Copilot, Smart QA, Autopilot) are sold as separate add-ons that can easily double the bill. Teams comparing Front and Missive often describe the products as broadly similar at the core, with Front costing meaningfully more once add-ons are factored in.
Pros:
Cons:
Pricing: Starter $25/seat/month (annual, 10-seat cap), Professional $65/seat/month, Enterprise $105/seat/month. AI add-ons billed separately. No free plan; 14-day trial.
Best for: teams already living inside Gmail who want shared inbox features without adopting a new interface.
Hiver is a Chrome extension and add-on that layers shared inbox functionality directly on top of Gmail. Assignments, internal notes, collision detection, SLA tracking, and basic automation all appear inside the Gmail interface you already know. Adoption friction is the lowest of any tool on this list because your team doesn’t have to learn a new app, they just get new buttons inside Gmail.
The tradeoff is platform lock-in. Hiver is Gmail-first (with newer Outlook support), so it’s the wrong choice if anyone on your team uses a different provider, or if you want to consolidate multiple email accounts and channels into one workspace. The feature set is narrower than standalone tools, and analytics are more limited.
For Google Workspace teams that want to escape the Google Groups workflow without leaving Gmail, Hiver is the lowest-friction option.
Pros:
Cons:
Pricing: Free plan available. Lite $25/user/month (annual), Pro and Elite tiers above that. 7-day trial.
The tools in this section are built around the experience of one person processing their own inbox. They have some sharing features, but that’s not what they’re for.
Best for: founders, executives, salespeople, and other high-volume email users whose main bottleneck is their personal inbox speed, not team coordination.
Superhuman is the premium keyboard-first inbox. The pitch is honest: pay $25 to $33 a month, learn the shortcuts in a guided onboarding session, and process email noticeably faster. It works on top of Gmail or Outlook, layers AI drafting and summaries on every thread, and offers a clean, minimalist interface that loads instantly. Team features (Shared Conversations, Team Comments) exist but are not the product’s center of gravity.
Pros:
Cons:
Pricing: Starter $25/user/month (annual) or $30 monthly. Business $33/user/month (annual) adds CRM integrations and team comments.
Best for: Gmail-only individuals and small teams who want AI to be the centerpiece of their email experience.
Shortwave is built around AI: AI search across your inbox, AI summaries of long threads, AI-assisted drafting that learns your voice, and AI categorization that bundles email into something closer to the old Google Inbox layout. There’s a generous free plan (with a “Sent with Shortwave” signature), a Personal plan around $7 a month, and team plans that unlock shared inboxes and admin controls.
The big limitation is provider support: Shortwave only works with Gmail and Google Workspace. If anyone on your team uses Outlook or iCloud, this isn’t an option for them.
Pros:
Cons:
Pricing: Free plan available. Personal $7/user/month, Pro $14/user/month, Business $24/user/month (all on annual billing).
Best for: individuals using iCloud Mail (or any provider) on Mac, iPhone, and iPad who want a clean, ad-free, native experience.
Apple Mail ships free on every Apple device and supports any standard email provider. It’s not a team tool, but if you’re a one-person operation deep in the Apple stack and your main complaint about Gmail is the ads in the free tier or the cluttered interface, Apple Mail is a clean swap. The interface stays out of your way, integrates with Apple’s Mail Privacy Protection and Hide My Email features, and works offline.
Pros:
Cons:
Pricing: Free.
For more options that work on top of Gmail, see our roundup of the best email clients for Gmail.
These tools swap Gmail itself, not just the inbox interface. You’d choose one of these because of compliance, privacy, cost, or a different software stack, not because your team needs better collaboration.
Best for: larger organizations that need granular admin controls, data residency options, and compliance tooling like Data Loss Prevention and eDiscovery.
Microsoft 365 is the de facto enterprise alternative to Google Workspace. Outlook itself is a capable email client, but the real value at the enterprise end is everything around it: DLP, advanced eDiscovery, configurable data residency, deep IT admin controls, and integration with the rest of the Microsoft suite. Healthcare, financial services, and other regulated industries lean here for a reason.
For a deeper feature comparison, see Outlook vs Gmail for business.
Pros:
Cons:
Pricing: Business Basic $6/user/month (annual, web and mobile only). Business Standard $12.50/user/month (adds desktop apps). Business Premium $22/user/month. Note: prices increasing on July 1, 2026 (Basic to $7, Standard to $14).
Best for: privacy-first individuals and teams who need true end-to-end encryption and Swiss data jurisdiction.
Proton Mail is the most credible privacy-focused alternative to Gmail. End-to-end encryption is built in, the company is Swiss-jurisdictioned, and the free plan is usable for personal email. Tutanota (now Tuta) is a close cousin in the same category; the main practical difference is that Proton lets you bring your own email client through Proton Bridge, while Tuta requires you to use their branded app. We treat them as one entry here because the underlying tradeoff (encrypted email, smaller integration footprint) is the same.
The cost of privacy is reach: Proton has fewer third-party integrations than Gmail, and the free tier’s storage is tight. For most teams the question is whether the security model is genuinely a requirement or a nice-to-have. If you handle regulated data or work in journalism, legal, or any environment where end-to-end encryption matters, Proton is a serious option. For more on this category, see our guide to the most secure email clients for collaborative teams.
Pros:
Cons:
Pricing: Free personal plan available. Mail Essentials (business) $6.99/user/month annual. Workspace Standard $12.99/user/month. Workspace Premium $19.99/user/month.
Best for: small teams that want a full suite of business tools (mail, calendar, docs, chat) at the lowest possible cost and don’t need a polished, market-leading interface.
Zoho Mail is the most aggressively priced option on this list. The free tier supports up to 5 users with a custom domain (webmail only, no IMAP), and the Mail Lite plan at $1/user/month adds IMAP, mobile apps, and 5 to 10 GB of storage. Above that, Zoho Workplace bundles in the rest of the Zoho stack (Calendar, WorkDrive, Cliq for chat) starting around $3/user/month, which makes it one of the cheapest ways for a small team to get an entire workspace.
The tradeoff is polish. The interface isn’t as fast or modern as Gmail or Outlook, and the broader Zoho suite is less intuitive than what Google or Microsoft offer. If features per dollar matters more to you than aesthetics, it’s hard to beat.
Pros:
Cons:
Pricing: Free plan up to 5 users. Mail Lite $1/user/month (annual). Mail Premium $4/user/month. Workplace Standard $3/user/month bundles the wider Zoho suite.
Best for: one-person businesses, freelancers, and new founders who need a custom-domain email but don’t yet have a domain or website set up.
Neo’s pitch is bundling. With the Starter plan you get a custom-domain inbox, a free .co.site domain if you don’t already own one, an AI-built starter website, and a calendar, all in one signup. For someone whose Gmail problem isn’t “my team is drowning” but “I look unprofessional emailing clients from gmail.com and I don’t want to spend a half-day wiring up DNS records,” Neo handles the parts that usually trip up a new business owner.
The tradeoff is that the free bundled domain is .co.site (not .com), and the platform is built for individual operators rather than teams. Collaboration features are thin compared to Google Workspace or even Zoho Workplace, and the AI website builder works best for one-page sites, not multi-page businesses with deep content needs. If you scale into a team, you’ll likely outgrow it.
Pros:
Cons:
Pricing: Starter $2.49/mailbox/month (annual), Standard $4.99/mailbox/month, Max $9.99/mailbox/month. 15-day free trial.
Best for: individuals fully invested in the Apple stack who already pay for iCloud storage and want a privacy-leaning, ad-free inbox.
iCloud Mail is fine, not a workhorse. The privacy features (Mail Privacy Protection, Hide My Email) are nice out of the box, and it works smoothly across Apple devices. The main constraint is storage: 5 GB free is shared with photos, backups, and other iCloud data, which fills up quickly.
Pros:
Cons:
Pricing: Free up to 5 GB. iCloud+ from $0.99/month for 50 GB.
Prices below reflect annual billing unless noted. Monthly billing on most of these tools runs 20 to 30% higher. Verified May 2026; spot-check current tiers before buying.
| Tool | Best for | Starting price | Works with Gmail? | Team features |
|---|---|---|---|---|
| Missive | Team email collaboration | Free / $14/user/mo | Yes (any provider) | Shared inboxes, internal chat, drafts, rules, AI |
| Front | Customer-facing support teams | $25/seat/mo (10-seat cap) | Yes (any provider) | Shared inboxes, SLAs, routing, AI add-ons |
| Hiver | Google Workspace teams | Free / $25/user/mo | Gmail-first (also Outlook) | Assignments, notes, SLAs, AI |
| Superhuman | Individual speed | $25/user/mo | Yes (Gmail or Outlook) | Light (shared conversations, team comments) |
| Shortwave | AI-forward individuals | Free / $7/user/mo | Gmail only | Basic (shared inboxes on Business) |
| Apple Mail | Apple-only individuals | Free | Yes (any provider) | None |
| Microsoft 365 | Enterprise compliance | $6/user/mo (provider swap) | Provider swap | Strong admin and compliance |
| Proton Mail | Privacy and encryption | Free / $6.99/user/mo (provider swap) | Provider swap | Limited |
| Zoho Mail | Budget-conscious teams | Free / $1/user/mo (provider swap) | Provider swap | Basic admin and eDiscovery |
| Neo Mail | Solopreneurs and new business owners | $2.49/mailbox/mo (provider swap) | Provider swap | Limited (single-user focus) |
For most small business teams, Missive is the strongest Gmail alternative because it adds shared inboxes, internal chat on the thread, collaborative drafting, and rules without forcing you to leave Gmail as your underlying provider. Hiver is the next pick if you want to stay inside the Gmail interface itself, and Front fits if you’re running a higher-volume customer support operation.
Yes. Tools like Missive, Superhuman, Shortwave, Hiver, and Apple Mail all run on top of Gmail or Google Workspace as the underlying provider. You keep your existing addresses, your existing storage, and your existing security model, and just swap the inbox interface. For teams, this is usually the right move because the pain point is how Gmail works, not who delivers your email.
An email provider hosts your mailbox and delivers email across the internet. Gmail, Outlook (Microsoft 365), Proton Mail, and Zoho Mail are providers. An email client is the interface you use to read and write email on top of that provider. Missive, Front, Hiver, Apple Mail, and Superhuman are clients. You can swap one without touching the other.
Yes. Missive, Front, and Hiver all support shared inboxes with assignments, internal collaboration, and automation. Missive layers internal chat directly inside the email thread and works with any provider. Hiver lives inside the Gmail interface itself for teams that don’t want to switch tools. Front is most established with larger customer support operations.
Proton Mail offers end-to-end encryption and Swiss data jurisdiction; it’s the strongest pure-privacy swap. Tuta (formerly Tutanota) is a similar option that requires using their branded client. For enterprise compliance, Microsoft 365 with E3 or E5 plans adds Data Loss Prevention, eDiscovery, and configurable data residency.
Tired of forwarded emails, duplicate replies, and inboxes nobody owns? Try Missive free for 30 days, no credit card required, and see how team email is supposed to work.